Gallows and HADOUKEN!

HADOUKEN! (Audience Profile)

AGE- All ages particularly those of the teenage audience..from the referencing of parties and hedonism in their lyrics.

Social Class- Middle Class (high quality clothing)

GENDER- Again there isn't a specific gender.

Ethnicity- The ethnicity is mainly British, they talk about some landmarks in their songs.

Fashion- Slight aspects of indie clothing..but there still some street style as well.

Hobbies and Interests- Having a good time, partying..

Other Media Consumption- Social Networking sites..

Location-London and Leeds..(Britain)

Gallows. (Audience Profile)

Age- Younger Culture due to the rebellious lifestyle

Gender- No specific gender..

Social Class- Working class or Middle class..no real specific class

Fashion- Punk or slightly indie, very detailed clothing (tattoos and patterns)

Hobbies and Interests- Living a hedonistic lifestyle

Location- London

Other Media Consumption- Social Networking sites




1.
The typography between the two groups both differ. The Gallows theme is more Gothic and contains a more Victorian style, this therefore makes it appear more bold and more serious whereas HADOUKEN! has a more light hearted style of typography..it also appears to contain more Graffiti and more colouring within their font. This makes seem more light hearted in comparison to Gallows and therefore targets a younger audience. Both of the logos contains the same color pallete however Hadouken!'s logos is mainly white which represents a more fun and bright lifestyle whereas Gallows's font is much more punchy and direct suggesting more serious and dark themes.

2. Hadouken seem to have similar clothing to Gallows in the aspect that they both sell Hoodies and T Shirts. However the colour scheme in both of these differ. Gallows's Merchandise consists mainly of darker colours and more bold deep set colours, this therefore suggests that Gallows have a more serious and Gothic theme also the band sells badges which suggest that they want to convey a message to their audience. This style differs to Hadouken who sell clothes of brighter colour scheme plus they sell bags and laces and other accessories which suggests that they are not as serious as Gallows and their audience is of a younger age in comparison to Gallows.

3. HADOUKEN! increase their appeal to their niche audience by making most of their clothes bright and colourful this is effective has it makes them stand out from other mainstream bands..also the graffiti style relates to the rebellious young culture also by Hadouken selling bags and accessories it suggests that they could either carry this merchandise to school or other places which relates to the uses and gratification theory has it assists social relationships. Gallows on the other hand, target an older audience and this is done successfully by their use of material.for example Frank Carter designs all the clothing which establishes the connection with the fans and therefore increases the appeal.

4.
One Product which I would reccomend for Gallows is probably some footwear..this would be effective as every person wears shoes of somewort and also it would be a good way to promote and advertise the band. In addtion some sort of Hat should be created for the same reason as it would help to attract the audience and increase appeal. The second product would most likely be a design for a Guitar..this could be effective has you could play their music as if you're actually in the band.